Presentations for Car, Commercial Vehicle and Yacht Brands
For Bentley we played two presentations at two locations, plus performances for McLaren, Audi and Lamborghini, as well as for MAN Truck & Bus and for Anvera and MAN. Each occasion came with its own requirements:
Bentley — Pre-launch, MOTORWORLD Munich
The pre-launch of a new model, described in the client testimonial as a top-secret occasion. What mattered: discretion, a controlled guest list and musical staging around the reveal.
Bentley — Product presentation, Peppermint Pavillon Hanover
A further product presentation for Bentley, this time in Hanover — the second presentation for the brand at a second location.
McLaren event — Model presentation in Hamburg
Live performance at the presentation of a new McLaren model in Hamburg.
Audi — Launch gala for the new A1, Barcelona
Gala dinner for the presentation of the new Audi A1. Gemini Music opened the evening — for an international audience, abroad, as the start of a launch evening that has to work from the first moment.
Lamborghini Nuremberg — Movember event
A dealer and customer evening in the Lamborghini brand world, all about high energy and a mood that matches the brand.
MAN Truck & Bus — IAA Hanover
Performance for MAN Truck & Bus at the IAA in Hanover.
Anvera and MAN — Cannes Yachting Festival
Performance at the presentation of three yacht models in September 2026, including the Anvera 100 and the Anvera 200 — yachts powered by MAN engines. Booked directly by the manufacturer in cooperation with MAN.
Further automotive performances: events for Porsche and Mercedes-Benz, each commissioned by the organising agency. Read the client testimonials.
Formats in the Automotive World
Model premiere and reveal
The reveal as the dramaturgical climax — music builds tension and carries the moment.
Pre-launch for selected guests
A small, confidential setting before the official premiere — with a correspondingly discreet schedule.
Dealer and customer evening in the showroom
Live music between the vehicles, tuned to the room, the volume and the brand world.
Gala dinner for the presentation
From reception and opening to the dance floor — an evening that frames the launch.
Trade fair stand and stand party
Performances on the stand and at the stand party — more on our trade fair band page. Trade fair band
The Reveal Moment
The music is choreographed to the reveal: building tension beforehand, a fixed cue for the moment the cover drops or the lights go up, and a clear transition into the evening afterwards. We align schedule and cues with direction, lighting and video. On request we extend the band with dancers and a VJ with matching visuals from our artist pool.
Showroom and Hall
A dealership or vehicle hall is acoustically demanding: large glass surfaces, hard floors, vehicles in the room and often limited stage space. We plan line-up, setup and volume around these conditions, and agree power and sound levels in advance with the dealership or venue.
Discretion
Pre-launches are often confidential. Schedules, setlists and information about guests and vehicle are handled accordingly — they stay within the team involved on the night.
For launches beyond the automotive industry: Live band for product launches.
Frequently Asked Questions
What does a band for an automotive event cost?
For an automotive event, a professional live band costs between approx. €2,600 and €25,000 net, depending on line-up and playing time. Entry level is a duo from around €2,600, or a duo with DJ from around €3,800; the full line-up goes up to €25,000. Travel and accommodation are itemised transparently in our proposal. After a short briefing you receive a binding proposal within 24 hours — no hidden extras.
Can you stage a reveal moment musically?
Yes. We choreograph the music to the reveal — building tension, a fixed cue for the reveal, transition into the evening — and align the cues with direction, lighting and video. On request with dancers and a VJ from our artist pool.
Do you also play in a dealership showroom?
Yes. We adapt line-up, setup and volume to glass surfaces, hard floors, vehicles in the room and the available space, and agree power and levels with the dealership in advance.
Can you be booked abroad?
Yes. We played the Audi A1 launch gala in Barcelona and have performed in over 20 countries. Travel, technical setup and schedule are calculated bindingly in our proposal for every location.
How do you handle confidential pre-launches?
We treat schedules, setlists and information about guests and vehicle as confidential and share them only with the team involved.
Do you bring sound and lighting?
We bring concert-standard backline, in-ear monitoring and our own sound engineer. Room sound and stage lighting are coordinated with the venue or production. On request we bring the complete system — we calculate that in our proposal. An LED wall is also available on request, itemised in the proposal.
Do you work with our event agency?
Yes, that is the norm at vehicle presentations. We slot into the agency's schedule, cue list and direction and coordinate the technical side directly with production management.
Enquiry
Enquire about your automotive event
Tell us about your date, the format and the venue. We will get back to you with availability and a tailored proposal.
Enquire now