Two Launches, Two Worlds
The SWISS A350 launch in the hangar at Zurich Airport — the client was Aroma Event Agency. A hangar is one of the toughest acoustic situations for live sound: enormous volume, hard surfaces, long reverb. We matched line-up, backline and sound to that acoustic — and fitted the performance into the schedule and cues of the overall production. The Thermomix launch at Estrel Berlin — the client was Einfall GmbH. Here the overall production sat with an event agency: external direction, a fixed schedule, predetermined cues. Our task was a vocal act with a rehearsed show that slotted precisely into that staging — for the presentation of the new Thermomix, not next to it. Two launches, two entirely different demands: mastering the acoustics of a hangar on one, integrating into an existing direction on the other. Both are everyday reality at product launches — and we plan for both from the start.
A Third Example: Yacht Presentation in Cannes
At the Cannes Yachting Festival in September 2026 we performed at the presentation of three new yacht models, including the Anvera 100 and the Anvera 200. We were booked directly by the manufacturer Anvera, in cooperation with MAN, whose engines power the yachts. A presentation of new models at an international trade fair — a third launch setting alongside the hangar and the hotel ballroom.
A Rehearsed Show Instead of a Standard Set
At a product launch we do not play a standard set from the repertoire. The performance is aligned with the product, the dramaturgy and the cues: which moment carries the reveal? Where does the direction need musical tension, where calm? Which transitions connect speech, video and live performance? The result is a rehearsed show — with fixed entries, defined end points and transitions agreed with lighting, video and moderation. On request we arrange music specifically for the occasion or build medleys that match the tonal character of the product.
Working with Agency and Production
The overall production sits with the agency or the client — we make no directional claims of our own. What we deliver is a live act that integrates into the existing production: the schedule and cue list are reviewed together, moderation handoffs and timing points are fixed, and technical coordination runs directly with the production management and the venue's technical staff. That is how we worked with Aroma Event Agency on the SWISS A350 launch and with Einfall GmbH on the Thermomix launch — and that is how we work with your agency.
Line-ups for the Launch
Vocal act with rehearsed show
A singer with a show rehearsed specifically for the occasion — the format of the Thermomix launch at Estrel Berlin. Ideal when the live moment should be short, precise and timed to a cue.
Acoustic duo or trio
For the reception, dinner and the phase before the reveal — subtle volume, high-quality repertoire, without drowning out conversation.
Full band
7 to 10 musicians with concert-standard backline, in-ear monitoring and our own FOH sound engineer — for the moment the launch becomes a celebration.
Band with dancers and VJ
The band extended with dancers and a VJ who controls visuals live to the music — for launches where the performance itself is part of the staging.
Frequently Asked Questions
What does a live band for a product launch cost?
For a product launch, a professional live band costs between approx. €2,600 and €25,000 net, depending on line-up and playing time. Entry level is a duo from around €2,600, or a duo with DJ from around €3,800; the full line-up goes up to €25,000. Travel and accommodation are itemised transparently in our proposal. After a short briefing you receive a binding proposal within 24 hours — no hidden extras.
How much lead time does a launch performance need?
That depends on the format: a vocal act with a rehearsed show needs lead time for the arrangement, rehearsals and coordination with the direction. The earlier we join the production planning, the more precisely the performance can be aligned with the dramaturgy and cues. Contact us with your date and production status — we will tell you within 24 hours what is feasible.
Do you work with an existing direction?
Yes — that is the norm at launches. On the SWISS A350 launch the overall production sat with Aroma Event Agency, on the Thermomix launch with Einfall GmbH. We slot into the schedule, cue list and moderation handoffs of the existing production and coordinate the technical side directly with production management.
Does the band bring sound and lighting?
We bring concert-standard backline, in-ear monitoring and our own FOH sound engineer. PA, room sound and lighting are provided by the organiser or venue — we coordinate with their technical staff. On request we bring the complete sound system; we calculate that transparently in our proposal.
What does a “rehearsed show” mean in practice?
The performance is arranged and rehearsed for the occasion: fixed entries, defined end points, transitions aligned with lighting, video and moderation. On request we arrange titles specifically for the product or build medleys that match the dramaturgy of the evening — none of it is improvised.
Do you also perform at international locations?
Yes. We played the SWISS A350 launch in the hangar at Zurich Airport, the Thermomix launch at Estrel Berlin, and have performed in over 20 countries. Travel, technical setup and schedule are calculated bindingly in our proposal for every location.
Planning a model premiere or a dealer evening? More on our page Live band for automotive events. For award ceremonies with a programme: Award show & gala dinner band. Planning this launch as an agency or production company? For agencies and productions.
Enquiry
Enquire about your product launch
Tell us about your date, your product and the state of your production. We will get back to you with availability and a tailored proposal.
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